On building a football fanbase.: The case of Leones Negros

On building a football fanbase.: The case of Leones Negros

This paper aims to analyze how the fanbase of a football team is built in a complex process which allows the study of the motivations enthused by this sport in our subjects. In order to answer our working question –What is the process to build a contemporary football fanbase for the University of Gu...

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Autor Principal: Rivera Guerrero, Enrique
Formato: Online
Idioma:spa
eng
Publicado: Universidad Autónoma de Baja California 2021
Acceso en liña:https://culturales.uabc.mx/index.php/Culturales/article/view/937
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