Use of technology as a competitive advantage in micro and small retail business in Hermosillo, Sonora
The advance of new technologies of information and communication technologies (icts) are not distributed evenly between companies in different sectors of the economy. These include not only the use of Internet and computer, but other tools related to the administrative operations of firms as well as...
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Universidad Autónoma de Baja California
2010
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oai:ojs.localhost:article-1292023-01-04T17:56:54Z Use of technology as a competitive advantage in micro and small retail business in Hermosillo, Sonora El uso de tecnología como ventaja competitiva en el micro y pequeño comercio minorista en Hermosillo, Sonora Bocanegra Gastelum, Carmen Vázquez Ruiz, Miguel Ángel information technology communications retail competitiveness Hermosillo. Social sciences Economics competition production Consumption Technological innovations trade market Finance technology Information Technology Political science international relations tecnologías de la información comunicación comercio minorista competitividad Hermosillo. Ciencias sociales Economía Competencia Producción Consumo Innovaciones tecnológicas Comercio Mercado Finanzas Tecnología Tecnologías de la información Ciencias políticas relaciones internacionales The advance of new technologies of information and communication technologies (icts) are not distributed evenly between companies in different sectors of the economy. These include not only the use of Internet and computer, but other tools related to the administrative operations of firms as well as knowledge of the profile of the consumer. This is especially true in enterprises of trade and services sector, where there is a significant gap between the micro, small, medium and large farms. Therefore, the study aims to examine whether the micro and small retailers in Hermosillo, Sonora, ict and know where, if applied as a competitive advantage. To achieve the goal we worked a representative sample of 450 establishments. The result obtained in February 2009, shows that despite advances in the use of these technological tools, knowledge and degree of applicability is still insufficient for micro and small businesses. Therefore, do not have the competitive edge that represents the use of ict to remain successful in the local market. El avance de las nuevas tecnologías de la información y la comunicación (tic) no se distribuye de manera homogénea entre las empresas de los distintos sectores de la economía. Éstas comprenden no sólo el uso de Internet y la computadora, sino otras herramientas relacionadas con el funcionamiento administrativo de las empresas, así como con el conocimiento del perfil del consumidor. Esto es particularmente cierto en las empresas del sector comercio y servicios, donde se observa una brecha muy significativa entre los micros, pequeños, medianos y grandes establecimientos. Por ello, el objetivo del trabajo es analizar si los micros y pequeños comerciantes minoristas de Hermosillo, Sonora, conocen las tic, y en su caso, si las aplican como una ventaja competitiva. Para el logro del objetivo se evaluó una muestra representativa de 450 establecimientos. El resultado obtenido en febrero de 2009 demuestra que no obstante el avance en el uso de estas herramientas tecnológicas, su conocimiento y grado de aplicabilidad es todavía insuficiente para aumentar los niveles de competitividad de los micros y pequeños comercios. Por lo tanto, no tienen la ventaja competitiva que representa el uso de las tic para permanecer con éxito en el mercado local. Universidad Autónoma de Baja California 2010-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Surveys, censuses Encuestas, censos application/pdf text/html https://ref.uabc.mx/ojs/index.php/ref/article/view/129 10.21670/ref.2010.22.a08 Estudios Fronterizos Revista; Vol. 11 No. 22 (2010); 207-229 Estudios Fronterizos; Vol. 11 Núm. 22 (2010); 207-229 2395-9134 0187-6961 spa https://ref.uabc.mx/ojs/index.php/ref/article/view/129/228 https://ref.uabc.mx/ojs/index.php/ref/article/view/129/239 Derechos de autor 2014 Estudios Fronterizos, Revista de Ciencias Sociales y Humanidades https://creativecommons.org/licenses/by-nc/4.0/ |
| institution |
Estudios Fronterizos |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Bocanegra Gastelum, Carmen Vázquez Ruiz, Miguel Ángel |
| spellingShingle |
Bocanegra Gastelum, Carmen Vázquez Ruiz, Miguel Ángel Use of technology as a competitive advantage in micro and small retail business in Hermosillo, Sonora |
| author_facet |
Bocanegra Gastelum, Carmen Vázquez Ruiz, Miguel Ángel |
| author_sort |
Bocanegra Gastelum, Carmen |
| title |
Use of technology as a competitive advantage in micro and small retail business in Hermosillo, Sonora |
| title_short |
Use of technology as a competitive advantage in micro and small retail business in Hermosillo, Sonora |
| title_full |
Use of technology as a competitive advantage in micro and small retail business in Hermosillo, Sonora |
| title_fullStr |
Use of technology as a competitive advantage in micro and small retail business in Hermosillo, Sonora |
| title_full_unstemmed |
Use of technology as a competitive advantage in micro and small retail business in Hermosillo, Sonora |
| title_sort |
use of technology as a competitive advantage in micro and small retail business in hermosillo, sonora |
| description |
The advance of new technologies of information and communication technologies (icts) are not distributed evenly between companies in different sectors of the economy. These include not only the use of Internet and computer, but other tools related to the administrative operations of firms as well as knowledge of the profile of the consumer. This is especially true in enterprises of trade and services sector, where there is a significant gap between the micro, small, medium and large farms. Therefore, the study aims to examine whether the micro and small retailers in Hermosillo, Sonora, ict and know where, if applied as a competitive advantage. To achieve the goal we worked a representative sample of 450 establishments. The result obtained in February 2009, shows that despite advances in the use of these technological tools, knowledge and degree of applicability is still insufficient for micro and small businesses. Therefore, do not have the competitive edge that represents the use of ict to remain successful in the local market. |
| publisher |
Universidad Autónoma de Baja California |
| publishDate |
2010 |
| url |
https://ref.uabc.mx/ojs/index.php/ref/article/view/129 |
| _version_ |
1792095201220624384 |
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