Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation

Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation

This article presents a summary of the corporate strategies of the Levi Strauss & Co. firm, a company that has had an important role in each one of the phases of Mexico’s process of integration into the global apparel production: the integration under the shared–production programs, the firs...

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Auteur principal: García de León P., Guadalupe
Format: Online
Langue:spa
Publié: Universidad Autónoma de Baja California 2009
Accès en ligne:https://ref.uabc.mx/ojs/index.php/ref/article/view/143
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spelling oai:ojs.localhost:article-1432023-01-04T18:29:39Z Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation Estrategias corporativas y reconfiguración de las cadenas de proveeduría del vestido hacia Estados Unidos: el caso de la firma Levi Strauss & Co. García de León P., Guadalupe Levi Strauss & Co. global apparel networks NAFTA international trade competitive strategies. Ciencias sociales Economía Capitalismo Competencia Industria Localización de la industria Industrias manufactureras Comercio Levi Strauss & Co. redes globales del vestido TLCAN comercio internacional estrategias competitivas. Ciencias sociales Economía Capitalismo Competencia Industria Localización de la industria Industrias manufactureras Comercio This article presents a summary of the corporate strategies of the Levi Strauss & Co. firm, a company that has had an important role in each one of the phases of Mexico’s process of integration into the global apparel production: the integration under the shared–production programs, the first stage of NAFTA, and the current stage of decline of Mexican exports and re–positioning of China. The central argument is that, by analyzing the competitive strategies of the leading firms of global apparel networks—as in the case of Levi’s—, we can get closer to the restructuring logic of these networks and understand the changing terms of the international insertion of the countries and firms involved, as in the case of Mexico. Este artículo presenta un recuento de las estrategias corporativas de la firma Levi Strauss & Co., empresa que ha tenido un papel protagónico en cada una de las fases del proceso de integración de México a la producción global de prendas de vestir: la integración bajo los programas de producción compartida; la primera etapa del TLCAN; y la etapa actual de caída de las exportaciones mexicanas y reposicionamiento de China. El argumento central es que analizando las estrategias competitivas de las firmas líderes de las redes globales del vestuario –como es el caso de Levi’s–, nos podemos acercar a la lógica de reestructuración de estas redes y entender los términos cambiantes de inserción internacional de los países y firmas involucradas, como es el caso de México. Universidad Autónoma de Baja California 2009-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Analytical approach based on the concept of global value chains Enfoque analítico, basado en el concepto de cadenas globales de valor application/pdf text/html https://ref.uabc.mx/ojs/index.php/ref/article/view/143 10.21670/ref.2009.20.a04 Estudios Fronterizos Revista; Vol. 10 No. 20 (2009); 103-128 Estudios Fronterizos; Vol. 10 Núm. 20 (2009); 103-128 2395-9134 0187-6961 spa https://ref.uabc.mx/ojs/index.php/ref/article/view/143/259 https://ref.uabc.mx/ojs/index.php/ref/article/view/143/267 Derechos de autor 2014 Estudios Fronterizos, Revista de Ciencias Sociales y Humanidades https://creativecommons.org/licenses/by-nc/4.0/
institution Estudios Fronterizos
collection OJS
language spa
format Online
author García de León P., Guadalupe
spellingShingle García de León P., Guadalupe
Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation
author_facet García de León P., Guadalupe
author_sort García de León P., Guadalupe
title Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation
title_short Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation
title_full Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation
title_fullStr Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation
title_full_unstemmed Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation
title_sort corporate strategies and clothing supply chains reshaping towards the united states: levi strauss & co firm’s situation
description This article presents a summary of the corporate strategies of the Levi Strauss & Co. firm, a company that has had an important role in each one of the phases of Mexico’s process of integration into the global apparel production: the integration under the shared–production programs, the first stage of NAFTA, and the current stage of decline of Mexican exports and re–positioning of China. The central argument is that, by analyzing the competitive strategies of the leading firms of global apparel networks—as in the case of Levi’s—, we can get closer to the restructuring logic of these networks and understand the changing terms of the international insertion of the countries and firms involved, as in the case of Mexico.
publisher Universidad Autónoma de Baja California
publishDate 2009
url https://ref.uabc.mx/ojs/index.php/ref/article/view/143
_version_ 1792095204359012352

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