Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.

Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.

In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases...

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में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Ortega Villa, Luz María
स्वरूप: Online
भाषा:spa
प्रकाशित: Universidad Autónoma de Baja California 2007
ऑनलाइन पहुंच:https://ref.uabc.mx/ojs/index.php/ref/article/view/189
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विवरण
सारांश:In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases (qualitative method) all of which are analyzed from a multidimensional perspective whose categories retrieve marketing findings such as consumption visions (Phillips, Olson and Baumgartner, 1995) and conflict resolution strategies (Kwai-Choi and Collins, 2000) applied in the process of decision-making. It also draws from sociology (Thompson, 1990; Bourdieu, 1984) in order to identify reproductive aspects of consumption related to educative capital and social origin, and to deal with symbolic evaluation strategies of legitimate cultural goods.

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