Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.
In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases...
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Universidad Autónoma de Baja California
2007
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oai:ojs.localhost:article-1892023-01-04T20:03:50Z Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C. Uso de métodos cuantitativos y cualitativos en el estudio del consumo de bienes culturales en sectores populares de Mexicali, B. C. Ortega Villa, Luz María cultural consumption cultural goods methodology typology culture border Social sciences Prices Competition(Competence) Capitalism The small and medium companies Craftsmen Crafts Trades(Offices) Trade Anthropology Ethnology Processes of culture and cultural consumo cultural bienes culturales metodología tipología cultura frontera Ciencias Sociales Precio Competencia Capitalismo Las pequeñas y medianas empresas Artesanos Artesanías Oficios Comercio Antropología Etnología Procesos de cultura y culturales In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases (qualitative method) all of which are analyzed from a multidimensional perspective whose categories retrieve marketing findings such as consumption visions (Phillips, Olson and Baumgartner, 1995) and conflict resolution strategies (Kwai-Choi and Collins, 2000) applied in the process of decision-making. It also draws from sociology (Thompson, 1990; Bourdieu, 1984) in order to identify reproductive aspects of consumption related to educative capital and social origin, and to deal with symbolic evaluation strategies of legitimate cultural goods. En este trabajo se presenta de manera sucinta la metodología con la que se ha abordado el consumo de bienes culturales en sectores populares de Mexicali, que incluye tres fases: aplicación de una encuesta (técnica cuantitativa), elaboración de una tipología a partir de análisis multivariado (minería de datos), y realización de entrevistas a casos-tipo seleccionados (técnica cualitativa), las cuales son analizadas desde una perspectiva multidimensional cuyas categorías recuperan los aportes de la mercadotecnia respecto de la elaboración de visiones del consumo (Phillips, Olson y Baumgartner, 1995), la puesta en marcha de estrategias de resolución de conflictos (Kwai-Choi y Collins, 2000) en la toma de decisiones de consumo de bienes culturales, y las contribuciones de la sociología (Thompson, 1990; Bourdieu, 1984) para la identificación de aspectos reproductivos del consumo relacionados sobre todo con el capital educativo y el origen social, así como para el registro de estrategias de evaluación simbólica de los bienes culturales legitimados. Universidad Autónoma de Baja California 2007-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Qualitative and quantitative; application of a survey (quantitative technology(skill)), production(elaboration) of a typology from multivaried analysis (data mining), and accomplishment of interviews to cases - types selected (qualitative technology(skill Cualitativo y cuantitativo; aplicación de una encuesta (técnica cuantitativa), elaboración de una tipología a partir de análisis multivariado (minería de datos), y realización de entrevistas a casos-tipo seleccionados (técnica cualitativa) application/pdf text/html https://ref.uabc.mx/ojs/index.php/ref/article/view/189 10.21670/ref.2007.16.a02 Estudios Fronterizos Revista; Vol. 8 No. 16 (2007); 43-63 Estudios Fronterizos; Vol. 8 Núm. 16 (2007); 43-63 2395-9134 0187-6961 spa https://ref.uabc.mx/ojs/index.php/ref/article/view/189/351 https://ref.uabc.mx/ojs/index.php/ref/article/view/189/738 Derechos de autor 2014 Estudios Fronterizos Revista de Ciencias Sociales y Humanidades https://creativecommons.org/licenses/by-nc/4.0/ |
| institution |
Estudios Fronterizos |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Ortega Villa, Luz María |
| spellingShingle |
Ortega Villa, Luz María Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C. |
| author_facet |
Ortega Villa, Luz María |
| author_sort |
Ortega Villa, Luz María |
| title |
Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C. |
| title_short |
Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C. |
| title_full |
Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C. |
| title_fullStr |
Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C. |
| title_full_unstemmed |
Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C. |
| title_sort |
use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of mexicali, b.c. |
| description |
In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases (qualitative method) all of which are analyzed from a multidimensional perspective whose categories retrieve marketing findings such as consumption visions (Phillips, Olson and Baumgartner, 1995) and conflict resolution strategies (Kwai-Choi and Collins, 2000) applied in the process of decision-making. It also draws from sociology (Thompson, 1990; Bourdieu, 1984) in order to identify reproductive aspects of consumption related to educative capital and social origin, and to deal with symbolic evaluation strategies of legitimate cultural goods. |
| publisher |
Universidad Autónoma de Baja California |
| publishDate |
2007 |
| url |
https://ref.uabc.mx/ojs/index.php/ref/article/view/189 |
| _version_ |
1792095214148517888 |
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