Instagram: The search for happiness from the self-promotion of the image

Instagram: The search for happiness from the self-promotion of the image

From a feminist and sociological approach to socioeconomic structures and emotions, as well as to new technologies, this work investigates the images published in Instagram as a strategy to capture the gaze, which can be capitalized on by followers and likes in young people between 20 and 35 years o...

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Główni autorzy: Bard Wigdor, Gabriela, Magallanes Udovicich, Mariana Loreta
Format: Online
Język:spa
Wydane: Universidad Autónoma de Baja California 2021
Dostęp online:http://culturales.uabc.mx/index.php/Culturales/article/view/833
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spelling oai:ojs2.localhost:article-8332021-03-25T05:48:46Z Instagram: The search for happiness from the self-promotion of the image Instagram: La búsqueda de la felicidad desde la autopromoción de la imagen Bard Wigdor, Gabriela Magallanes Udovicich, Mariana Loreta Emotions, Stereotype, Social structure, Cultural hegemony, Social networks (online) emociones, estereotipo, estructura social, hegemonía cultural, redes sociales (en línea) From a feminist and sociological approach to socioeconomic structures and emotions, as well as to new technologies, this work investigates the images published in Instagram as a strategy to capture the gaze, which can be capitalized on by followers and likes in young people between 20 and 35 years old. This qualitative research, carried out during the years 2019/2020 based on observations and semi-structured online and offline interviews, contributes to technological, cultural and affective reflections on the shaping of the gaze as a regulation mechanism in social networks. It reflects on the way in which what has been published responds to hegemonic aesthetics of beauty, class, consumption, and capacity, in a neoliberal context where individualism and liberal politicization of bodies prevails, as well as the uncertainty of the flexibility and lability of social rights that encourage self-demanding and individual responsibility for the trajectories that are built. Desde un enfoque feminista y sociológico de las estructuras socioeconómicas y de las emociones tanto como de las nuevas tecnologías, este trabajo indaga en las imágenes que se publican en Instagram como estrategia para captar la mirada, capitalizable en seguidores y likes, en jóvenes de entre 20 y 35 años. Esta investigación, de carácter cualitativa, realizada durante los años 2019/2020 con base en observaciones y entrevistas semiestructuradas online y offline, contribuye a reflexiones tecnológicas, culturales y afectivas sobre la conformación de la mirada como mecanismo de regulación en redes sociales. Reflexiona sobre la manera en que lo publicado responde a estéticas hegemónicas de belleza, clase, consumos y capacitismos, en un contexto neoliberal donde prima el individualismo y la politización liberal de los cuerpos, la incertidumbre de la flexibilización y labilidad de los derechos sociales que fomentan la autoexigencia y la responsabilidad individual por las trayectorias que se logran construir. Universidad Autónoma de Baja California 2021-03-25 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf text/html http://culturales.uabc.mx/index.php/Culturales/article/view/833 10.22234/recu.20210901.e519 Culturales; Vol. 9 (2021): Continuous Publication; 1-29 Culturales; Vol. 9 (2021): Publicación Continua; 1-29 2448-539X 1870-1191 spa http://culturales.uabc.mx/index.php/Culturales/article/view/833/611 http://culturales.uabc.mx/index.php/Culturales/article/view/833/617 Derechos de autor 2021 Gabriela Bard Wigdor, Mariana Loreta Magallanes Udovicich http://creativecommons.org/licenses/by/4.0
institution Culturales
collection OJS
language spa
format Online
author Bard Wigdor, Gabriela
Magallanes Udovicich, Mariana Loreta
spellingShingle Bard Wigdor, Gabriela
Magallanes Udovicich, Mariana Loreta
Instagram: The search for happiness from the self-promotion of the image
author_facet Bard Wigdor, Gabriela
Magallanes Udovicich, Mariana Loreta
author_sort Bard Wigdor, Gabriela
title Instagram: The search for happiness from the self-promotion of the image
title_short Instagram: The search for happiness from the self-promotion of the image
title_full Instagram: The search for happiness from the self-promotion of the image
title_fullStr Instagram: The search for happiness from the self-promotion of the image
title_full_unstemmed Instagram: The search for happiness from the self-promotion of the image
title_sort instagram: the search for happiness from the self-promotion of the image
description From a feminist and sociological approach to socioeconomic structures and emotions, as well as to new technologies, this work investigates the images published in Instagram as a strategy to capture the gaze, which can be capitalized on by followers and likes in young people between 20 and 35 years old. This qualitative research, carried out during the years 2019/2020 based on observations and semi-structured online and offline interviews, contributes to technological, cultural and affective reflections on the shaping of the gaze as a regulation mechanism in social networks. It reflects on the way in which what has been published responds to hegemonic aesthetics of beauty, class, consumption, and capacity, in a neoliberal context where individualism and liberal politicization of bodies prevails, as well as the uncertainty of the flexibility and lability of social rights that encourage self-demanding and individual responsibility for the trajectories that are built.
publisher Universidad Autónoma de Baja California
publishDate 2021
url http://culturales.uabc.mx/index.php/Culturales/article/view/833
_version_ 1715723651086548992

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