Web Analytics and Social Media for the Evaluation of Digital Marketing in PyMEs

In the last decade, the emerge of the industry 4.0 have been increasing the use of the web, platforms of social media, and the big data as digital strategy of marketing by companies, with the purpose of obtain information appropriate about their users; for that, the following revision has the princi...

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Bibliographic Details
Main Authors: Gutiérrez Chávez, Karla Michell, Candolfi Arballo, Norma
Format: Online
Published: Universidad Autónoma de Baja California 2019
Online Access:https://recit.uabc.mx/index.php/revista/article/view/19
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