Web Analytics and Social Media for the Evaluation of Digital Marketing in PyMEs
In the last decade, the emerge of the industry 4.0 have been increasing the use of the web, platforms of social media, and the big data as digital strategy of marketing by companies, with the purpose of obtain information appropriate about their users; for that, the following revision has the princi...
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| Autori principali: | , |
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| Natura: | Online |
| Lingua: | spa |
| Pubblicazione: |
Universidad Autónoma de Baja California
2019
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| Accesso online: | https://recit.uabc.mx/index.php/revista/article/view/19 |
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