Web Analytics and Social Media for the Evaluation of Digital Marketing in PyMEs
In the last decade, the emerge of the industry 4.0 have been increasing the use of the web, platforms of social media, and the big data as digital strategy of marketing by companies, with the purpose of obtain information appropriate about their users; for that, the following revision has the princi...
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| 主要な著者: | , |
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| フォーマット: | Online |
| 言語: | spa |
| 出版事項: |
Universidad Autónoma de Baja California
2019
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| オンライン･アクセス: | https://recit.uabc.mx/index.php/revista/article/view/19 |
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