Tecate anti-gender violence campaign: formal semiological analysis: Análisis Semiológico Formal

Tecate anti-gender violence campaign: formal semiological analysis: Análisis Semiológico Formal

This paper shows a practical example for the formal semiological analysis applying the method developed at the Escuela Superior de Artes Visuales in Tijuana, for the object of analysis consisting in an advertisement video for Tecate brand beer, that attempts to fight gender violence; our study probl...

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Autori principali: Soto Flores, Martha Judith, Jiménez Cuanalo, Jaime Miguel, Laurent Castañeda, Fabiola
Natura: Online
Lingua:spa
Pubblicazione: Universidad Autónoma de Baja California 2024
Accesso online:https://recit.uabc.mx/index.php/revista/article/view/334
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https://recit.uabc.mx/index.php/revista/article/view/334

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