Exploratory Study on the Influence of Youtubers on Adolescents
This paper explores the relationship between adolescents and YouTubers, with the aim of understanding the meaning and extent of the impact of following a given YouTuber. The limited scientific research on this subject has noted the importance of aspects such as the type of content in video broadcast...
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Universidad Autónoma de Baja California. Instituto de Investigación y Desarrollo Educativo
2022
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redie-article-40882024-05-03T19:32:37Z Exploratory Study on the Influence of Youtubers on Adolescents Estudio exploratorio sobre la influencia de los youtubers en los adolescentes Casas, José Antonio Jiménez, David Sánchez, Sergio redes sociales youtuber influencia social adolescentes social media youtuber social influence teenagers This paper explores the relationship between adolescents and YouTubers, with the aim of understanding the meaning and extent of the impact of following a given YouTuber. The limited scientific research on this subject has noted the importance of aspects such as the type of content in video broadcasts, the state of mind that these figures impress upon adolescents, and the level of proximity and idealization displayed by younger followers. To conduct this study, we developed and validated an ad hoc questionnaire. The results support the dimensions proposed and perpetuate certain gender roles. We conclude it is necessary to develop critical media education, raising awareness among families and teachers of the importance of this issue and the need to foster a critical approach in young people to “following” these new idols. El presente trabajo se centró en estudiar la relación que surge entre los adolescentes y los youtubers con el objetivo de conocer el significado y el grado de repercusión que representa seguir a un determinado youtuber. La limitada investigación científica al respecto ha señalado la importancia de aspectos como la tipología de contenidos en las emisiones de video, el estado de ánimo que pueden llegar a transmitir estos personajes en los adolescentes o el grado de cercanía e idealización que muestran los seguidores más jóvenes. Para ello, se desarrolló y validó un cuestionario ad hoc. Los resultados respaldan las dimensiones propuestas y perpetúan ciertos roles de género. Se concluye que es necesario desarrollar una educación mediática crítica, concientizando a las familias y al profesorado sobre la importancia de este tema y la necesidad de fomentar un enfoque crítico en los jóvenes respecto al “seguimiento” de estos nuevos ídolos. Universidad Autónoma de Baja California. Instituto de Investigación y Desarrollo Educativo 2022-05-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion text/html application/pdf text/xml application/epub+zip https://redie.uabc.mx/redie/article/view/4088 10.24320/redie.2022.24.e06.4088 Revista Electrónica de Investigación Educativa; Vol. 24 (2022); 1-11 Revista Electrónica de Investigación Educativa; Vol. 24 (2022); 1-11 1607-4041 spa https://redie.uabc.mx/redie/article/view/4088/2196 https://redie.uabc.mx/redie/article/view/4088/2202 https://redie.uabc.mx/redie/article/view/4088/2214 https://redie.uabc.mx/redie/article/view/4088/2247 Derechos de autor 2022 José Antonio Casas, David Jiménez, Sergio Sánchez https://creativecommons.org/licenses/by-nc/4.0 |
| institution |
REDIE |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Casas, José Antonio Jiménez, David Sánchez, Sergio |
| spellingShingle |
Casas, José Antonio Jiménez, David Sánchez, Sergio Exploratory Study on the Influence of Youtubers on Adolescents |
| author_facet |
Casas, José Antonio Jiménez, David Sánchez, Sergio |
| author_sort |
Casas, José Antonio |
| title |
Exploratory Study on the Influence of Youtubers on Adolescents |
| title_short |
Exploratory Study on the Influence of Youtubers on Adolescents |
| title_full |
Exploratory Study on the Influence of Youtubers on Adolescents |
| title_fullStr |
Exploratory Study on the Influence of Youtubers on Adolescents |
| title_full_unstemmed |
Exploratory Study on the Influence of Youtubers on Adolescents |
| title_sort |
exploratory study on the influence of youtubers on adolescents |
| description |
This paper explores the relationship between adolescents and YouTubers, with the aim of understanding the meaning and extent of the impact of following a given YouTuber. The limited scientific research on this subject has noted the importance of aspects such as the type of content in video broadcasts, the state of mind that these figures impress upon adolescents, and the level of proximity and idealization displayed by younger followers. To conduct this study, we developed and validated an ad hoc questionnaire. The results support the dimensions proposed and perpetuate certain gender roles. We conclude it is necessary to develop critical media education, raising awareness among families and teachers of the importance of this issue and the need to foster a critical approach in young people to “following” these new idols. |
| publisher |
Universidad Autónoma de Baja California. Instituto de Investigación y Desarrollo Educativo |
| publishDate |
2022 |
| url |
https://redie.uabc.mx/redie/article/view/4088 |
| _version_ |
1798984265524838400 |
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