Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.

In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases...

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Autor principal:	Ortega Villa, Luz María
Formato:	info:eu-repo/semantics/article
Lenguaje:	spa
Publicado:	Universidad Autónoma de Baja California 2007
Materias:	cultural consumption cultural goods methodology typology culture border Social sciences Prices Competition(Competence) Capitalism The small and medium companies Craftsmen Crafts Trades(Offices) Trade Anthropology Ethnology Processes of culture and cultural consumo cultural bienes culturales metodología tipología cultura frontera Ciencias Sociales Precio Competencia Capitalismo Las pequeñas y medianas empresas Artesanos Artesanías Oficios Comercio Antropología Etnología Procesos de cultura y culturales
Acceso en línea:	https://ref.uabc.mx/ojs/index.php/ref/article/view/189
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id	repositorioinstitucional-20.500.12930-6538
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spelling	repositorioinstitucional-20.500.12930-65382023-05-09T17:04:26Z Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C. Uso de métodos cuantitativos y cualitativos en el estudio del consumo de bienes culturales en sectores populares de Mexicali, B. C. Ortega Villa, Luz María cultural consumption cultural goods methodology typology culture border Social sciences Prices Competition(Competence) Capitalism The small and medium companies Craftsmen Crafts Trades(Offices) Trade Anthropology Ethnology Processes of culture and cultural consumo cultural bienes culturales metodología tipología cultura frontera Ciencias Sociales Precio Competencia Capitalismo Las pequeñas y medianas empresas Artesanos Artesanías Oficios Comercio Antropología Etnología Procesos de cultura y culturales In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases (qualitative method) all of which are analyzed from a multidimensional perspective whose categories retrieve marketing findings such as consumption visions (Phillips, Olson and Baumgartner, 1995) and conflict resolution strategies (Kwai-Choi and Collins, 2000) applied in the process of decision-making. It also draws from sociology (Thompson, 1990; Bourdieu, 1984) in order to identify reproductive aspects of consumption related to educative capital and social origin, and to deal with symbolic evaluation strategies of legitimate cultural goods. En este trabajo se presenta de manera sucinta la metodología con la que se ha abordado el consumo de bienes culturales en sectores populares de Mexicali, que incluye tres fases: aplicación de una encuesta (técnica cuantitativa), elaboración de una tipología a partir de análisis multivariado (minería de datos), y realización de entrevistas a casos-tipo seleccionados (técnica cualitativa), las cuales son analizadas desde una perspectiva multidimensional cuyas categorías recuperan los aportes de la mercadotecnia respecto de la elaboración de visiones del consumo (Phillips, Olson y Baumgartner, 1995), la puesta en marcha de estrategias de resolución de conflictos (Kwai-Choi y Collins, 2000) en la toma de decisiones de consumo de bienes culturales, y las contribuciones de la sociología (Thompson, 1990; Bourdieu, 1984) para la identificación de aspectos reproductivos del consumo relacionados sobre todo con el capital educativo y el origen social, así como para el registro de estrategias de evaluación simbólica de los bienes culturales legitimados. 2007-07-01 2021-06-03T03:34:33Z 2021-06-03T03:34:33Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Qualitative and quantitative; application of a survey (quantitative technology(skill)), production(elaboration) of a typology from multivaried analysis (data mining), and accomplishment of interviews to cases - types selected (qualitative technology(skill Cualitativo y cuantitativo; aplicación de una encuesta (técnica cuantitativa), elaboración de una tipología a partir de análisis multivariado (minería de datos), y realización de entrevistas a casos-tipo seleccionados (técnica cualitativa) https://ref.uabc.mx/ojs/index.php/ref/article/view/189 10.21670/ref.2007.16.a02 https://hdl.handle.net/20.500.12930/6538 spa https://ref.uabc.mx/ojs/index.php/ref/article/view/189/351 https://ref.uabc.mx/ojs/index.php/ref/article/view/189/738 Derechos de autor 2014 Estudios Fronterizos Revista de Ciencias Sociales y Humanidades application/pdf text/html Universidad Autónoma de Baja California Estudios Fronterizos Revista; Vol. 8 No. 16 (2007); 43-63 Estudios Fronterizos; Vol. 8 Núm. 16 (2007); 43-63 2395-9134 0187-6961
institution	Repositorio Institucional
collection	DSpace
language	spa
topic	cultural consumption cultural goods methodology typology culture border Social sciences Prices Competition(Competence) Capitalism The small and medium companies Craftsmen Crafts Trades(Offices) Trade Anthropology Ethnology Processes of culture and cultural consumo cultural bienes culturales metodología tipología cultura frontera Ciencias Sociales Precio Competencia Capitalismo Las pequeñas y medianas empresas Artesanos Artesanías Oficios Comercio Antropología Etnología Procesos de cultura y culturales
spellingShingle	cultural consumption cultural goods methodology typology culture border Social sciences Prices Competition(Competence) Capitalism The small and medium companies Craftsmen Crafts Trades(Offices) Trade Anthropology Ethnology Processes of culture and cultural consumo cultural bienes culturales metodología tipología cultura frontera Ciencias Sociales Precio Competencia Capitalismo Las pequeñas y medianas empresas Artesanos Artesanías Oficios Comercio Antropología Etnología Procesos de cultura y culturales Ortega Villa, Luz María Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.
description	In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases (qualitative method) all of which are analyzed from a multidimensional perspective whose categories retrieve marketing findings such as consumption visions (Phillips, Olson and Baumgartner, 1995) and conflict resolution strategies (Kwai-Choi and Collins, 2000) applied in the process of decision-making. It also draws from sociology (Thompson, 1990; Bourdieu, 1984) in order to identify reproductive aspects of consumption related to educative capital and social origin, and to deal with symbolic evaluation strategies of legitimate cultural goods.
format	info:eu-repo/semantics/article
author	Ortega Villa, Luz María
author_facet	Ortega Villa, Luz María
author_sort	Ortega Villa, Luz María
title	Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.
title_short	Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.
title_full	Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.
title_fullStr	Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.
title_full_unstemmed	Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.
title_sort	use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of mexicali, b.c.
publisher	Universidad Autónoma de Baja California
publishDate	2007
url	https://ref.uabc.mx/ojs/index.php/ref/article/view/189
_version_	1792610329948061696

Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.

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