Web Analytics and Social Media for the Evaluation of Digital Marketing in PyMEs

Web Analytics and Social Media for the Evaluation of Digital Marketing in PyMEs

In the last decade, the emerge of the industry 4.0 have been increasing the use of the web, platforms of social media, and the big data as digital strategy of marketing by companies, with the purpose of obtain information appropriate about their users; for that, the following revision has the princi...

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Bibliographische Detailangaben
Hauptverfasser: Gutiérrez Chávez, Karla Michell, Candolfi Arballo, Norma
Format: info:eu-repo/semantics/article
Sprache:spa
Veröffentlicht: Universidad Autónoma de Baja California 2019
Schlagworte:
Small and Medium Enterprises
Big Data
Digital Marketing
Marketing Strategy Evaluation
Social Media.
Pequeñas y Medianas Empresas
Marketing Digital
Evaluación de estrategias de Marketing
Medios sociales.
Online Zugang:https://recit.uabc.mx/index.php/revista/article/view/2oeydt7
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