Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas
This article aims to ascertain the meanings and values established in the corporate agenda of Mercado Libre, the leader in e-commerce in Latin America. Starting from a systematic survey of its appearances in the media and social networks, we address the meanings of inclusion and the imaginary of the...
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| Autores principales: | , , |
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| Formato: | Online |
| Lenguaje: | spa eng |
| Publicado: |
Universidad Autónoma de Baja California
2022
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| Acceso en línea: | https://culturales.uabc.mx/index.php/Culturales/article/view/1063 |
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| Sumario: | This article aims to ascertain the meanings and values established in the corporate agenda of Mercado Libre, the leader in e-commerce in Latin America. Starting from a systematic survey of its appearances in the media and social networks, we address the meanings of inclusion and the imaginary of the future that it promotes as a technology-intensive company. The techno-inclusive agenda proposed by techno- progressive neoliberalism feeds on the demands of the new social movements to revitalize the idea of a hyper-individualized entrepreneurial subject and position technological innovation as the center of social well-being. Likewise, we include the activist experience of Transistemas, a LGTBIQ+ social organization that generates proposals for formal labor insertion in the computer industry. Considering these two cases, we attempt to analyze the tension between the techno-progressive neoliberal hegemonic agenda and the resignifications that are produced on it from grassroots political activism. |
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