Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas

Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas

This article aims to ascertain the meanings and values established in the corporate agenda of Mercado Libre, the leader in e-commerce in Latin America. Starting from a systematic survey of its appearances in the media and social networks, we address the meanings of inclusion and the imaginary of the...

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Autores principales: Palermo, Hernan, Ventrici, Patricia, Santarcieri, Rocío
Formato: Online
Lenguaje:spa
eng
Publicado: Universidad Autónoma de Baja California 2022
Acceso en línea:https://culturales.uabc.mx/index.php/Culturales/article/view/1063
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record_format ojs
institution Culturales
collection OJS
language spa
eng
format Online
author Palermo, Hernan
Ventrici, Patricia
Santarcieri, Rocío
spellingShingle Palermo, Hernan
Ventrici, Patricia
Santarcieri, Rocío
Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas
author_facet Palermo, Hernan
Ventrici, Patricia
Santarcieri, Rocío
author_sort Palermo, Hernan
title Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas
title_short Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas
title_full Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas
title_fullStr Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas
title_full_unstemmed Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas
title_sort techno-progressive neoliberalism and its alternatives: the case of mercado libre and the organization transistemas
description This article aims to ascertain the meanings and values established in the corporate agenda of Mercado Libre, the leader in e-commerce in Latin America. Starting from a systematic survey of its appearances in the media and social networks, we address the meanings of inclusion and the imaginary of the future that it promotes as a technology-intensive company. The techno-inclusive agenda proposed by techno- progressive neoliberalism feeds on the demands of the new social movements to revitalize the idea of a hyper-individualized entrepreneurial subject and position technological innovation as the center of social well-being. Likewise, we include the activist experience of Transistemas, a LGTBIQ+ social organization that generates proposals for formal labor insertion in the computer industry. Considering these two cases, we attempt to analyze the tension between the techno-progressive neoliberal hegemonic agenda and the resignifications that are produced on it from grassroots political activism.
publisher Universidad Autónoma de Baja California
publishDate 2022
url https://culturales.uabc.mx/index.php/Culturales/article/view/1063
_version_ 1797332397700677632
spelling oai:culturales.uabc.mx:article-10632024-04-01T22:50:49Z Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas Neoliberalismo tecnoprogresista y sus alternativas: el caso de Mercado Libre y la organización Transistemas Palermo, Hernan Ventrici, Patricia Santarcieri, Rocío Agenda empresarial tecnología inclusión activismo político emprendedurismo Corporate agenda technology inclusion political activism entrepreneurship This article aims to ascertain the meanings and values established in the corporate agenda of Mercado Libre, the leader in e-commerce in Latin America. Starting from a systematic survey of its appearances in the media and social networks, we address the meanings of inclusion and the imaginary of the future that it promotes as a technology-intensive company. The techno-inclusive agenda proposed by techno- progressive neoliberalism feeds on the demands of the new social movements to revitalize the idea of a hyper-individualized entrepreneurial subject and position technological innovation as the center of social well-being. Likewise, we include the activist experience of Transistemas, a LGTBIQ+ social organization that generates proposals for formal labor insertion in the computer industry. Considering these two cases, we attempt to analyze the tension between the techno-progressive neoliberal hegemonic agenda and the resignifications that are produced on it from grassroots political activism. El presente artículo indaga sobre los sentidos y valores que instala la agenda empresarial de Mercado Libre, la líder en e-commerce de Latinoamérica. Partiendo de un relevamiento sistemático de sus apariciones en medios de comunicación y redes sociales, abordamos las significaciones sobre la inclusión y los imaginarios de futuro que promueve como empresa de uso intensivo de tecnología. La agenda tecno-inclusiva que propone el neoliberalismo tecnoprogresista se nutre de reivindicaciones de los nuevos movimientos sociales para revitalizar la idea de sujeto emprendedor hiperindividualizado y posicionar a la innovación tecnológica como centro del bienestar social. Asimismo, tomamos la experiencia activista de Transistemas, una organización social integrada por personas del colectivo LGTBIQ+ que genera propuestas para la inserción laboral formal en la industria informática. Tomando estos dos casos analizamos la tensión entre la agenda hegemónica neoliberal tecnoprogresista y las resignificaciones que se producen sobre ella a partir del activismo político de base. O objetivo deste artigo é investigar os significados e valores que a agenda empresarial do Mercado Livre, líder em e-commerce na América Latina, instala. A partir de um levantamento sistemático de suas intervenções públicas na mídia e nas redes sociais, interessa-nos abordar os significados de inclusão e os imaginários de futuro que promove como empresa intensiva em tecnologia. A agenda tecnoinclusiva proposta pelo neoliberalismo tecnoprogressista se alimenta das demandas dos novos movimentos sociais para revitalizar a ideia do sujeito empreendedor hiperindividualizado e posicionar a inovação tecnológica como centro do bem-estar social. Levamos também a experiência ativista da Transistemas, organização social formada por pessoas do coletivo LGTBIQ+ que gera propostas de colocação formal de trabalho na indústria de informática. Tomando esses dois casos, analisamos a tensão entre a agenda hegemônica neoliberal tecnoprogressista e as ressignificações que nela se produzem a partir do ativismo político de base. Universidad Autónoma de Baja California 2022-12-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf application/pdf text/html text/xml https://culturales.uabc.mx/index.php/Culturales/article/view/1063 10.22234/recu.20221001.e696 Culturales; Vol. 10 (2022): Continuous Publication; 1-23 Culturales; Vol. 10 (2022): Publicación Continua; 1-23 2448-539X 1870-1191 spa eng https://culturales.uabc.mx/index.php/Culturales/article/view/1063/716 https://culturales.uabc.mx/index.php/Culturales/article/view/1063/851 https://culturales.uabc.mx/index.php/Culturales/article/view/1063/719 https://culturales.uabc.mx/index.php/Culturales/article/view/1063/732 Derechos de autor 2022 Hernan Palermo, Patricia Ventrici, Rocío Santarcieri https://creativecommons.org/licenses/by/4.0

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