Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas

Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas

This article aims to ascertain the meanings and values established in the corporate agenda of Mercado Libre, the leader in e-commerce in Latin America. Starting from a systematic survey of its appearances in the media and social networks, we address the meanings of inclusion and the imaginary of the...

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Autors principals: Palermo, Hernan, Ventrici, Patricia, Santarcieri, Rocío
Format: Online
Idioma:spa
eng
Publicat: Universidad Autónoma de Baja California 2022
Accés en línia:https://culturales.uabc.mx/index.php/Culturales/article/view/1063
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https://culturales.uabc.mx/index.php/Culturales/article/view/1063

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