The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning

The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university’s societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university’s collaboration with the...

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Bibliographic Details
Main Authors: Alcántar Enríquez, Víctor Manuel, Arcos Vega, José Luis
Format: Online
Published: REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE). 2004
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