The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning

The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning

The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university’s societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university’s collaboration with the...

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Autores principales: Alcántar Enríquez, Víctor Manuel, Arcos Vega, José Luis
Formato: Online
Lenguaje:spa
eng
Publicado: REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE). 2004
Acceso en línea:https://redie.uabc.mx/index.php/redie/article/view/92
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spelling redie-article-922017-04-19T01:07:59Z The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning La vinculación como instrumento de imagen y posicionamiento de las instituciones de educación superior Alcántar Enríquez, Víctor Manuel Arcos Vega, José Luis Higher education alliance programs public opinion. Educación superior programas de vinculación opinión pública. The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university’s societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university’s collaboration with the productive sector, and emphasizes the need for institutions of higher learning to consider as well, those social sectors (including the government) outside the realm of industry or technological expansion. The study concludes by affirming that alliance can become an effective instrument for promoting the university. It is therefore necessary to research the social perception of the university as a means of bolstering its relevance. En este trabajo se fundamenta un concepto de vinculación que incorpora la capacidad de ésta para propiciar el posicionamiento institucional a partir de la percepción que de la universidad tiene la sociedad. Para ello, se expone brevemente el desarrollo del concepto de vinculación universitaria asociado a la colaboración con el sector productivo y se enfatiza en la necesidad de que las instituciones de educación superior consideren también a los sectores sociales (incluido el gobierno) fuera del ámbito de la industria o el desarrollo tecnológico. Se concluye afirmando que la vinculación puede convertirse en un instrumento eficaz de promoción de la universidad, por lo cual es necesario realizar estudios relativos a la percepción social de las universidades como medios para fortalecer su pertinencia. REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE). 2004-05-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion text/html application/pdf text/html application/pdf https://redie.uabc.mx/index.php/redie/article/view/92 Revista Electrónica de Investigación Educativa; Vol. 6 No. 1 (2004) Revista Electrónica de Investigación Educativa; Vol. 6 Núm. 1 (2004) 1607-4041 spa eng https://redie.uabc.mx/index.php/redie/article/view/92/1128 https://redie.uabc.mx/index.php/redie/article/view/92/159 https://redie.uabc.mx/index.php/redie/article/view/92/1129 https://redie.uabc.mx/index.php/redie/article/view/92/160 Derechos de autor 2019 Revista Electrónica de Investigación Educativa
institution REDIE
collection OJS
language spa
eng
format Online
author Alcántar Enríquez, Víctor Manuel
Arcos Vega, José Luis
spellingShingle Alcántar Enríquez, Víctor Manuel
Arcos Vega, José Luis
The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
author_facet Alcántar Enríquez, Víctor Manuel
Arcos Vega, José Luis
author_sort Alcántar Enríquez, Víctor Manuel
title The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_short The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_full The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_fullStr The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_full_unstemmed The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
title_sort concept of alliance as an image and positioning instrument for institutions of higher learning
description The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university’s societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university’s collaboration with the productive sector, and emphasizes the need for institutions of higher learning to consider as well, those social sectors (including the government) outside the realm of industry or technological expansion. The study concludes by affirming that alliance can become an effective instrument for promoting the university. It is therefore necessary to research the social perception of the university as a means of bolstering its relevance.
publisher REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE).
publishDate 2004
url https://redie.uabc.mx/index.php/redie/article/view/92
_version_ 1715723504922394624

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