The Concept of Alliance as an Image and Positioning Instrument for Institutions of Higher Learning
The present work provides a foundation for the concept of alliance which includes the ability of this to foster the university’s societal position as based on public perception of the institution. Accordingly, the work briefly addresses the development of the university’s collaboration with the...
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| Autores principales: | , |
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| Formato: | Online |
| Idioma: | spa eng |
| Publicado em: |
REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE).
2004
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| Acesso em linha: | https://redie.uabc.mx/index.php/redie/article/view/92 |
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