Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context

Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context

This study presents the results of an extensive research on the society’s perceptions of the activities the Autonomous University of Baja California (UABC, for its acronym in Spanish Universidad Autónoma de Baja California) develops in Mexico. This non-experimental research uses an explorative-...

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Autores principales: Alcántar Enríquez, Víctor Manuel, Arcos Vega, José Luis
Format: Online
Jezik:spa
eng
Izdano: REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE). 2009
Online dostop:https://redie.uabc.mx/index.php/redie/article/view/227
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Izvleček:This study presents the results of an extensive research on the society’s perceptions of the activities the Autonomous University of Baja California (UABC, for its acronym in Spanish Universidad Autónoma de Baja California) develops in Mexico. This non-experimental research uses an explorative-descriptive methodology, with a transactional research design based on a holistic method and an illuminative evaluation, which analyzes the institutional positioning of UABC in several social sectors, as well as its determining factors. Results support the hypothesis that liaison activities have a significant effect on the regional positioning of the UABC as a higher education institution. The results also helped to identify weaknesses and opportunities that could direct future institutional efforts. In addition, this study provides new elements on liaison, institutional image, and positioning, as well as a conceptual model that involves these variables.

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