Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context

This study presents the results of an extensive research on the society’s perceptions of the activities the Autonomous University of Baja California (UABC, for its acronym in Spanish Universidad Autónoma de Baja California) develops in Mexico. This non-experimental research uses an explorative-...

Full description

Saved in:
Bibliographic Details
Main Authors: Alcántar Enríquez, Víctor Manuel, Arcos Vega, José Luis
Format: Online
Language:spa
eng
Published: REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE). 2009
Online Access:https://redie.uabc.mx/index.php/redie/article/view/227
Tags: Add Tag
No Tags, Be the first to tag this record!
id redie-article-227
record_format ojs
spelling redie-article-2272017-04-19T01:05:49Z Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context La vinculación como factor de imagen y posicionamiento de la Universidad Autónoma de Baja California, México, en su entorno social y productivo Alcántar Enríquez, Víctor Manuel Arcos Vega, José Luis Outreach institutional role higher education institutions. Vinculación rol institucional instituciones de educación superior. This study presents the results of an extensive research on the society’s perceptions of the activities the Autonomous University of Baja California (UABC, for its acronym in Spanish Universidad Autónoma de Baja California) develops in Mexico. This non-experimental research uses an explorative-descriptive methodology, with a transactional research design based on a holistic method and an illuminative evaluation, which analyzes the institutional positioning of UABC in several social sectors, as well as its determining factors. Results support the hypothesis that liaison activities have a significant effect on the regional positioning of the UABC as a higher education institution. The results also helped to identify weaknesses and opportunities that could direct future institutional efforts. In addition, this study provides new elements on liaison, institutional image, and positioning, as well as a conceptual model that involves these variables. Este trabajo presenta los resultados de un estudio realizado en extenso sobre la percepción social del quehacer de la Universidad Autónoma de Baja California (UABC), en México. Se utilizó una metodología exploratoria-descriptiva, con diseño de investigación no experimental-transeccional basado en el método holístico y la evaluación iluminativa, que permite analizar el posicionamiento institucional de la UABC ante los diversos sectores de la sociedad, así como sus factores determinantes. Los resultados sustentan la hipótesis de que las actividades de vinculación influyen significativamente en el posicionamiento regional de la UABC como institución de educación superior, y se identificaron debilidades y áreas de oportunidad que podrían orientar los esfuerzos institucionales futuros. Adicionalmente, el estudio aporta nuevos elementos sobre los temas de vinculación, imagen institucional y posicionamiento, así como un modelo conceptual que contempla estas variables. REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE). 2009-05-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion text/html application/pdf text/html application/pdf https://redie.uabc.mx/index.php/redie/article/view/227 Revista Electrónica de Investigación Educativa; Vol. 11 No. 1 (2009) Revista Electrónica de Investigación Educativa; Vol. 11 Núm. 1 (2009) 1607-4041 spa eng https://redie.uabc.mx/index.php/redie/article/view/227/778 https://redie.uabc.mx/index.php/redie/article/view/227/383 https://redie.uabc.mx/index.php/redie/article/view/227/779 https://redie.uabc.mx/index.php/redie/article/view/227/384 Derechos de autor 2019 Revista Electrónica de Investigación Educativa
institution REDIE
collection OJS
language spa
eng
format Online
author Alcántar Enríquez, Víctor Manuel
Arcos Vega, José Luis
spellingShingle Alcántar Enríquez, Víctor Manuel
Arcos Vega, José Luis
Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context
author_facet Alcántar Enríquez, Víctor Manuel
Arcos Vega, José Luis
author_sort Alcántar Enríquez, Víctor Manuel
title Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context
title_short Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context
title_full Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context
title_fullStr Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context
title_full_unstemmed Community Liaison as Factor for Image and Positioning of the Autonomous University of Baja California, Mexico, in the Social and Productive Context
title_sort community liaison as factor for image and positioning of the autonomous university of baja california, mexico, in the social and productive context
description This study presents the results of an extensive research on the society’s perceptions of the activities the Autonomous University of Baja California (UABC, for its acronym in Spanish Universidad Autónoma de Baja California) develops in Mexico. This non-experimental research uses an explorative-descriptive methodology, with a transactional research design based on a holistic method and an illuminative evaluation, which analyzes the institutional positioning of UABC in several social sectors, as well as its determining factors. Results support the hypothesis that liaison activities have a significant effect on the regional positioning of the UABC as a higher education institution. The results also helped to identify weaknesses and opportunities that could direct future institutional efforts. In addition, this study provides new elements on liaison, institutional image, and positioning, as well as a conceptual model that involves these variables.
publisher REDIE es una publicación del Instituto de Investigación y Desarrollo Educativo (IIDE).
publishDate 2009
url https://redie.uabc.mx/index.php/redie/article/view/227
_version_ 1715723521291714560